SPECIAL ANNOUNCEMENT

Event Postponed Due To Illness

New Dates To Be Announced Shortly

(this notice posted 9th February 2012)

Marketing in a Digital World

"Everything you really need to know to thrive and survive
in today's overheated marketing environment"

Delivered by 4 Masters who have generated
hundreds of millions of dollars in revenue
for their clients, in good and bad times.

Guaranteed to increase your sales and
profits - or your money back!

These men worked miracles for brands like American Express, Cellarmasters, Virgin, Mercedes, British Telecom and others
you never heard of...

Now join them, as they reveal all their
creative secrets and success strategies

 

Programme    Register

Welcome to the hottest marketing event in Australia in 2012. This unique series gives you the wisdom of marketing masters from around the world.

Featuring direct from the UK, Drayton Bird, one of the most influential marketers and marketing educators in the world.

And for the first time in Australia, the world-renowned Brand Doctor, James Hammond, author of the Sunday Times best-selling Branding your Business.

Plus Australian and US Creative Director, author, actor and copywriter extraordinaire, John Hancock.

As well as Australian author, educator and pioneer of direct and digital marketing, Malcolm Auld.

You get the three streams of knowledge and techniques that are utterly essential today: Direct Marketing – online and off; Branding; and Copywriting. Choose a three, two or one day pass to get the best value for you, your team and your business.

Sydney 28th February to 1st March 2012 - Melbourne 6th to 8th March 2012

 

3 ESSENTIAL SUBJECTS - 3 MASTERCLASSES

Programme    Register

 

Direct Marketing Day – Infallible ways to sell to your virtual community - so customers give you more cash more often - and stay longer. Plus a few myths demolished.

Learn the bedrock principles that make the biggest difference to your sales and profits – delivered by marketers who make their living in the real and virtual worlds. Discover how a simple test helps you predict the future and your profit potential; what to do to get your customers to spend more with you more often; how to really get social media to pay for itself; why you reduce your profit if you restrict yourself to online channels; and get dozens of DM business-building techniques and ideas.

Branding Day – How to build a profitable brand in the 21^st Century...by creating a brand pattern your customers will always recognise

Learn all you need to know about Branding from The Brand Doctor, James Hammond. James is a qualified psychotherapist and agency Creative Director. He will take you through his EPIC brand-building process to give you the strategic branding tools for success. While Drayton Bird - a founding Council Member of Superbrands - demystifies the brand. He explains what a brand does for your customers and your business - and how.

Copywriting Day – Write like you mean business to turn your copy into a cash cow

This hands-on session with masters of the craft, will show you how to improve your copy to improve your bottom line. It includes lessons in sentence structure to make your message easier to read; live editing of your copy; how to write for different media; how to make your copy active, not passive; tips on editing; how to brief for the best results; and much more. If you can write persuasively, you’ll improve your profits and your career.

Your Masters of Marketing

Drayton Bird, James Hammond, John Hancock and Malcolm Auld have helped their clients sell hundreds of millions of dollars of products and services. They’ve produced marketing executions in all media, in over 50 countries, for small businesses, fundraisers, government and global brands. And they run their own businesses, so they understand what keeps you awake at night too.

In just 3 days you can benefit from over 140 years of their hands-on experience and immediately turbocharge your business and your career – guaranteed. If you don’t gain valuable ideas you can immediately use to improve your bottom line over the next 12 months, you get your money back.

Book now to avoid missing out.

Featuring from the UK

	Drayton Bird One of the Top 50 Marketers of the 20th Century		James Hammond The Brand Doctor ™
This is a hands-on event. No technical jargon, sales pitches or digi-bullsh*t. Just loads of proven case studies and real, practical knowledge you can apply to your business. All delivered with bags of humour and hundreds of real case-histories. You don’t just sit there. You work with the presenters. You'll be taking notes and doing exercises. You'll be reviewing your own marketing. And you'll leave with ideas and proven tools to improve your results the minute you get back to your desk. Whether you work in a large marketing department, advertising agency, media company, run your own business, or are just confused by all the hoopla about what online marketing you should be doing, this event is not to be missed. The last Masters of Marketing Series with Drayton Bird and Malcolm Auld was a sell-out. Over 360 marketers attended in Sydney. So book today to enjoy Early-Bird bonuses and avoid missing out.
Sydney 28th February to 1st March 2012		Melbourne 6th to 8th March 2012